Facebook Audience Network Felled by Apple's iOS 14

The development shines a light on the constraints of data privacy

Facebook revealed how Apple’s impending rollout of iOS 14 will impact its Audience Network business on Wednesday, a development that has upset media owners and measurement providers caught in the crossfire.

The social network will stop collecting iPhone identifiers (IDFA) as part of a Facebook SDK overhaul next month as it prepares for the fall launch of Apple iOS 14, which will require users to opt-in to data-sharing. Pausing IDFA collection will hamper Facebook’s ability to serve personalized in-app ads to iPhone users who upgrade to the latest version of the operating system, thus limiting its ability to charge higher CPMs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in