Univision Powers Voter Engagement with SmartLinks™ for TV
Modern phones have QR code recognition built-in to their native camera apps—making it easier than ever for users to scan.
Use SmartLinks™ for TV to create high resolution scannable overlays in your TV ad creatives, giving viewers a direct response mechanism on engaging calls to action.
Unlock Household Audience Insights
Leverage SmartLink scan data mapped to the Kochava Collective’s primary IP and household identity graph to gain new insights on your audience. Access enrichment data based on demographics, app affinity, points of interest (POI) visitation, interests & behaviors, precision location, and much more.
Contact us to add SmartLinks QR technology to your advertising.
1Heslop, Brent. “By 2030, Each Person Will Own 15 Connected Devices — Here’s What That Means for Your Business and Content”. MarTech Advisor. 4 Mar 2019. Accessed 4 April 2020.
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