Power Up Your Measurement: MMM Tooling for Gaming Growth

Dive into the next generation of real-time marketing mix modeling (MMM) technology—dynamic enough to serve the needs of today’s gaming UA managers. Join experts from AIM by Kochava and TikTok Gaming to learn about the latest advancements in MMM for gaming and what they mean for your omnichannel strategy in a privacy-first age.

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Meet the Speakers

Diana Petrova

Head of Client Measurement Gaming EMEA

Gary Danks

GM of AIM

Robert Pawlowicz

AIM Technical Director and Head of Product

Arthur Novarina

Managing Director EMEA