The Official Kochava Blog | Learning Resources for Marketers

AI AI for Marketers Product Updates

September 9, 2026

How to Use the Ads MCP Server From Meta for Conversational Campaign Management

Get started with the Media Buying Workspace for Meta inside…

Jeff Richardson

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News & Updates Press

September 3, 2026

Kochava Unveils Creative Services Workspaces on StationOne, Featuring Leading Partners Higgsfield, Luma, and Spaceback by Rembrand

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Leslie Amadio

Love0

Deep Linking Links & Deep Linking

August 25, 2026

How to Use Dynamic Macros for Scalable, Dynamic Deep Linking

Dynamic macros enable one link to support thousands of destinations…

Jeff Richardson

Love3

Back-to-School Incrementality Testing for guaranteed demand

Industry

August 19, 2026

Bought Anyway: Back to School 2026 Is One Long Incrementality Test

How AI shopping agents, retail media networks, and a season…

Matt Goodrich

Love1

News & Updates Press

August 13, 2026

Emerging technology trends brands and agencies need to know about

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Leslie Amadio

Love0

News & Updates Press

August 13, 2026

Football had a new ad break this summer. Did anyone prove it worked?

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Leslie Amadio

Love0

News & Updates Press

August 13, 2026

Google, Meta, Reddit, Snap, and TikTok for Business Workspaces Expand StationOne™ by Kochava Ecosystem Momentum

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Leslie Amadio

Love0

News & Updates Press

August 12, 2026

ChatGPT beefs up ad measurement, but gaps remain for buyers

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Leslie Amadio

Love0

Rich link previews boost engagement and CTR

Deep Linking Links & Deep Linking Product Updates

August 11, 2026

Configure Rich Link Previews for Higher SmartLinks Conversion Rates

Personalize your Kochava SmartLinks via Open Graph metadata TL;DR SummaryKochava…

Jeff Richardson

Love3

CTV Strategic Consulting

August 5, 2026

CTV Advertising Strategy: How CTV & OOH Drive Search & Social Conversions

Understanding how upper-funnel media creates demand that lower-funnel channels capture…

Grant Simmons

Love5

News & Updates Press

July 30, 2026

World Cup Hydration Breaks Provided Two Minutes of Premium Inventory – but Can Anyone Prove It Worked?

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Leslie Amadio

Love0

CTV Movie Ticket Attribution via Fandango

Atlas Performance CTV Industry

July 29, 2026

The Seat Map Knows: How CTV Advertising Drives Measurable Movie Ticket Sales

The closed-loop attribution model ending the awareness-only era of entertainment…

Matt Goodrich

Love4

AI AI for Marketers Strategic Services

July 28, 2026

Accelerating Agentic AI Transformation With Forward Deployed Engineers

Moving from AI ambition to governed, operational workflows faster TL;DR…

Seth Samuels

Love4

Comic-Con Marketing Measurement

Industry Marketing Mix Modeling

July 22, 2026

Badges Don’t Convert: What Comic-Con 2026 Reveals About the Fandom Customer Journey

How fandom cohort attribution, consented location intelligence, and MMM turn…

Matt Goodrich

Love3

News & Updates Press

July 16, 2026

Kochava Foundry’s Grant Simmons Talks Closing the iOS Measurement Gap in a Post-ATT World

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Leslie Amadio

Love0