With so many different touchpoints across devices, platforms, and channels, do you have an effective solution to unlock the holistic customer journey and truly understand your customers?
How IdentityLink® Works
Measure user engagement across all devices utilizing Kochava’s robust software development kit (SDK) library.
Implement IdentityLink® via SDK or server-to-server to append any custom identity key and value pair (eg, hashed email, account/user ID, subscription plan type, or other internal user identifier) to device-level data, app installs, and in-app events.
Access IdentityLink® data across all install and event data within reporting and Kochava Query to connect user identity to device-level behavior, as well as channel attribution.
Unlock user journeys, calculate holistic customer LTV across apps and platforms, onboard offline data via IdentityLink® match keys, and more.
Connect the Dots with IdentityLink®
Talk with an expert about identity resolution with IdentityLink®.
1Heslop, Brent. “By 2030, Each Person Will Own 15 Connected Devices — Here’s What That Means for Your Business and Content”. MarTech Advisor. 4 Mar 2019. Accessed 4 April 2020.
Data within the Kochava Collective is sourced from Kochava’s first-party SDK footprint via Free App Analytics customers only, who exchange free services for data licensing rights. Verified third-party data providers also contribute data to the Collective. All data in the Collective is compliant with all consent regulations.