April 13, 2026
Unifying MMM & Last Touch for a Modern Marketer’s Edge
Product update unites Kochava MMM into core attribution platform TL;DR…
March 11, 2026
Red Carpet, Dark Dashboard: Measuring What You Cannot Click
Long-cycle brand building, the prestige influencer economy, and the MMM…
January 21, 2026
How to Prepare Your Data for MMM
Don't let your data health be the bottleneck for MMM…
December 9, 2025
New Kochava MMM Data Validator
How to avoid 7 common MMM pitfalls TL;DR Summary The…
October 8, 2025
Halloween Marketing Magic Show
Halloween’s measurement tricks = seasonal marketing treats TL;DR Summary Halloween’s…
May 28, 2025
MMM 101: What Is Marketing Mix Modeling?
How marketing mix modeling orchestrates data-driven success You’re enveloped in…
March 4, 2025
Incrementality Tests vs. Marketing Mix Modeling
Point-in-time tests vs. always-on incremental measurement In today’s complex, privacy-conscious…
January 14, 2025
How to Interpret Marketing Mix Modeling Data
TL;DR Summary Marketing mix modeling (MMM) recommendations—such as suggesting increased…
November 19, 2024
4 Options for Adopting MMM in Your Organization
TL;DR Summary Organizations have four main options for adopting marketing…
September 10, 2024
How Marketing Mix Modeling Works: Hierarchical Bayesian Models
TL;DR Summary Kochava MMM leverages hierarchical Bayesian models combined with…
August 23, 2024
Top 5 Challenges to Building MMM In-House
TL;DR Summary Building marketing mix modeling (MMM) in-house presents five…
August 20, 2024
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling
TL;DR Summary In today’s environment, where there is an excess…