April 13, 2026
Unifying MMM & Last Touch for a Modern Marketer’s Edge
Product update unites Kochava MMM into core attribution platform TL;DR…
January 21, 2026
How to Prepare Your Data for MMM
Don't let your data health be the bottleneck for MMM…
December 9, 2025
New Kochava MMM Data Validator
How to avoid 7 common MMM pitfalls TL;DR Summary The…
October 8, 2025
Halloween Marketing Magic Show
Halloween’s measurement tricks = seasonal marketing treats TL;DR Summary Halloween’s…
May 28, 2025
MMM 101: What Is Marketing Mix Modeling?
How marketing mix modeling orchestrates data-driven success You’re enveloped in…
March 4, 2025
Incrementality Tests vs. Marketing Mix Modeling
Point-in-time tests vs. always-on incremental measurement In today’s complex, privacy-conscious…
January 14, 2025
How to Interpret Marketing Mix Modeling Data
MMM can seem counterintuitive—but is your best compass for optimizing…
November 19, 2024
4 Options for Adopting MMM in Your Organization
Surveying the competitive landscape of marketing mix modeling In conversations…
September 10, 2024
How Marketing Mix Modeling Works: Hierarchical Bayesian Models
Unpacking the technical fabric of AIM In the rapidly advancing…
August 23, 2024
Top 5 Challenges to Building MMM In-House
Why many organizations abandon building an internal MMM solution Having…
August 20, 2024
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling
An MMM workshop at App Promotion Summit NYC In today’s…