30-Minute Webinar | Why Strategic Losing Can Be a Winning Strategy on ASA. Nov 21 at 4PM London / 8AM PST
What is a Lookback Window?
Lookback Window | Definition
A Lookback Window defines how far back, from the time of install, to consider clicks and impressions for attribution. By adjusting lookback windows advertisers can customize the balance between attributed and unattributed installs and events, to serve your advertising goals.
