Kochava Products for Advertisers and Publishers
Kochava has been spearheading adtech innovation since 2011. Explore the Kochava products and tools that empower advertisers and publishers worldwide.
Kochava for Advertisers
Innovative tools designed to help advertisers measure, analyze, and optimize their omnichannel campaigns across user acquisition and reengagement strategies
Key Features
- Configurable Omnichannel Campaign Attribution
- Measurement Support Across Devices and Platforms (e.g., Mobile, Web, CTV, Game Console, Desktop, VR)
- Deep Linking and User Engagement Optimization
- Media Cost Aggregation & ROI
- Data Management & ETL, Analytics, and Reporting
- 4,500+ Media Partner and Vendor Integrations
- Real-Time Ad Fraud Detection & Prevention
Atlas Performance by Kochava
The Supply Performance System (SPS) for premium publishers and platforms to power outcomes measurement and optimization for advertisers
Key Features
- Outcomes Measurement & Performance Optimization
- Data Connections Hub for Advertiser Outcomes
- Audience Intelligence for Retargeting, Suppression, and More
- Incremental Lift and Sales Studies
- Performance Dashboard for Ad Ops & Sales Teams
- Agentic AI Orchestration
Kochava Foundry Strategic Services
A specialized team of expert data analysts who help marketers harness powerful insights from their data to optimize marketing strategies and operations
Key Features
- Marketing Strategy Consulting
- Tailored Ad Fraud Mitigation Planning
- Advanced Channel Measurement (e.g., OOH, DOOH, Linear TV)
- Incrementality and Lift Studies
- Custom Reports & Data Feeds
- Managed Services and Custom Projects
AIM (Always-On Incremental Measurement)
A real-time marketing mix modeling (MMM) platform with always-on insights UA managers can put into action
Key Features
- Next-Generation MMM Technology
- Optimized Budget Planning
- Continuous Model Learning
- Effective and Actionable Data
- Accurate Forecasting to Inform Spend Decisions
- Scenario Planning
Search Ads Maven
A campaign management platform that empowers iOS app marketers to maximize efficiency on their Apple Search Ads (ASA) campaigns
Key Features
- Integration With Your ASA Account(s)
- Enhanced Campaign Creation & Management
- MMP Connections to Optimize on Post-Install Event Data
- Keyword Analysis With AI-Driven Suggestions
- Time-Saving Automation Studio
- Advanced ASA Reporting & Analytics
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